In 2016, Blued partnered with Hornet, a social networking platform for gay and bisexual men. Within 4 years, Blued has become the largest gay social network in the world with over 27 million registered users. Today, Blued employs over 200 staff at its headquarters in Beijing, China, and has recently opened new offices in London, UK, and India to overview the rapid expansion of the app overseas. Committed to the legitimisation of same-sex relationships in China, he created Blued, the first Chinese gay social network app. In 2012, when his superiors discovered the website, Geng Le lost his family and job. For 12 years, Geng Le (aka Ma Baoli), a married police officer in northern China, secretly ran, a website for gay people.
